More ads in more places, Microsoft is rolling out Conversational Ads in Chat.
First up:
Compare & Decide Ads pull all the relevant data of various car models into a succinct table so the user can easily evaluate different options based on the criteria they find most important.
Sounds like Wirecutter et al but as an ad placement directly in the search/chat results.
Interesting note from the announcement:
Our demographics data shows that Chat usage skews to young adults across all verticals
I’ve been waiting for this:
Amazon brings generative AI to Alexa
I think once generative AI models and smart assistants are merged, we’ll view the previous iterations like we do old text-based dungeon crawler games.
Especially once we hit the SkyRim version of smart assistants.
Remember that Apple announcement about removing link tracking in Safari (private browsing plus iMessage and Mail)?
It’s here!
It impacts:
- HubSpot
- Drip
- Google Ads
- Google Display Ads
- Instagram Ads
- MailChimp
- Adobe Marketo
- Microsoft Ads
- Yandex
- & more!
UTMs survive.
Huh…
some TikTok users are now seeing a new prompt appear within their search results in the app, which includes a CTA to expand their search on Google.
I’m not sure if this is a “keep your enemies closer” play or a weird “we’re both under regulatory scrutiny so let’s team up” play.
I guess TikTok can use it to disclaim Chinese info control claims.
And Google can gain traction with the youths?