ad copy:

American men are beginning to realize that it is ridiculous to buy good suits and then spoil the effect by wearing an ordinary, mass-produced shirt. Hence the growing popularity of Hathaway shirts, which are in a class by themselves.

Hathaway shirts wear infinitely longer—a matter of years. They make you look younger and more distinguished, because of the subtle way Hathaway cut collars. The whole shirt is tailored more generously, and is therefore more comfortable. The tails are longer, and stay in your trousers. The buttons are mother-of-pearl. Even the stitching has an ante-bellum elegance about it.

Above all, Hathaway make their shirts of remarkable fabrics, collected from the four corners of the earth—Viyella and Aertex from England, woolen taffeta from Scotland, Sea Island cotton from the West Indies, hand-woven madras from India, broadcloth from Manchester, linen batiste from Paris, hand-blocked silks from England, exclusive cottons from the best weavers in America. You will get a great deal of quiet satisfaction out of wearing shirts which are in such impeccable taste.

Hathaway shirts are made by a small company of dedicated craftsmen in the little town of Waterville, Maine, They have been at it, man and boy, for one hundred and twenty years.

At better stores everywhere, or write C. F. HATHAWAY, Waterville, Maine, for the name of your nearest store. In New York, telephone OX 7-5566. Prices from $5.95 to $20.00.

Obama’s speechwriter could be talking about marketing here:

The most important thing about speechwriting — besides being able to string sentences together — is having a sense of empathy. You have to understand your audience and try walking in their shoes. But there are limits to empathy, in terms of imagination… Speechwriters are never putting their own views into a speech.

(isn’t a speech a form of marketing?)

What do users want from your brand on social?

• Responsiveness
• Updates on new products / services
• Exclusive deals
• More authentic, non-promo content

Your social platforms are now your PR, loyalty, promo, and blog channels. (But please still have owned channels for these things too.)

Same As We’ve Always Done

It’s not about the platforms or the tactics (or the snake oil).

It’s about meeting the customer:

• where they are
• with a story that resonates
• while putting them at the center
• and sharing the energy you’re made of

In an effort to scale what customers love about your brand using the reach of digital.

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