Hitting thresholding issues in GA4?

You can try turning off Google Signals, or changing your reporting identity to device based.

A heads up, Google Support’s official rec is to only switch when you are pulling a report and hitting a threshold. When done, switch it back to another option.


Exclusive: ChatGPT traffic slips again for third month in a row

Exclusive: this is irrelevant

AI like ChatGPT is a feature or tool, not a consumer app.

The goal isn’t for ChatGPT to become the next Google Search, it’s to become the next Amazon Web Services.


Update your iOS

Apple released software updates on Thursday to address two zero-day vulnerabilities that researchers said were used to deliver NSO Group’s Pegasus spyware to at least one victim.


Tom Asacker on Brand

An excellent synopsis of what branding can be.

branding as a continuous, progressive process.
One that answers some very simple questions.
Who.
Who informs everything you’ll do.
Your perspective and intention.
Your look, feel, thoughts and behaviors.
Your vision of the future.
Who is your karma.
Because who you choose to focus on, will ultimately define who you become.
What.
What is your laser focus.
Your passion.
Your unique point of view and expertise.
It’s your daring, meaningful and believable value proposition.
The one that attracts your who.
What is your why.
It gets you up in the morning.
How.
How communicates your what, your passionate point of view.
How is the motivating language, stories and experiences you create and share.
How is your art and your voice.
It sets you apart from others who say they do what you do.
Successful branding is simple.
Who, what and how.
Yes, it requires nuance, subtlety and focus.
But it’s simple nonetheless.
What’s hard is the discipline and unwavering belief necessary to pull it off.
💡
A brand isn't what you put on the box. It's what you put inside it.

Pinterest’s new computer vision-powered body type technology to make search more inclusive

Search and AI (at least for consumer apps) are features now, no longer platforms to build moats around.

It won’t be “one tool to rule them all” but specialized tools for different use cases.