Google Discovery Campaigns are becoming Demand Gen (Discovery + YouTube Shorts) starting in October:
Starting October through November 2023, your Discovery campaigns will be automatically upgraded to Demand Gen campaigns. Your Discovery campaign settings, budget, and historical performance statistics will automatically transfer to Demand Gen with identical or comparable functionality. You’ll receive a notification in your Google Ads account when your campaigns have been upgraded.
What you should also do if you’re a brand doing influencers, is run Google Ads. Because people will look at an influencers post, they won’t buy, and they will Google you. And you better be the top search result there so they click the Google ad and purchase.
I would say this applies to all forms of paid social efforts. Advertising is an ecosystem, not a silo.
A good question to ask on a regular basis:
Are you here for your customers, to give them what they seek, or are you trying to do something to your customers, to squeeze out extra income?
Everything is customer service.
The era of the Western is here (again).
Expectations are the genre will “make a roaring return in entertainment and potentially usurp the superhero as this decade’s defining storytelling genre.”
If all brands and marketing are stories, how can you craft yours as a Western? Or at least compatible with a Western?
How can this story amplify “‘the idea you can live a more authentic, exciting, and rugged life.’”