When you put something out into the world, the bigger it gets, the less control you have of it.

Your intentions and interpretations become less important over time. And the resonance and reverence amongst fans and the public becomes more important.

The meaning of your brand becomes a conversation, not a monologue.

According to behavior science, to boost believability, trustworthiness, and memorability, use:

• rhymes
• alliteration
• simpler words (also makes people think you’re more intelligent)
• humor

To sum up: aim to be clever, not smart (?)

The EU is cracking down on “very large tech platforms.” This means:

• Less personalized ad targeting
• Algorithm-free feed options
• Stricter content moderation
• More data transparency (to people like authorities and researchers)

The platforms are working on efforts to comply. But how will it work? And if it does, how long until the US copies it?

A winning ecomm email framework (that’s working right now):

• Company name in the “from” field
• Great headline (chatty is good) with subhead
• Product shot
• “Watch this video” or “Learn more”
• Product video gif
• CTA

45% Of U.S., U.K. Advertisers Have Used Same Ad Approach For Past 5 Years

71% of this group don’t plan to change their strategy in the next year.