Gary Washburn gets it, generations are garbage:

I think it’s stereotypical of people putting millennials, like all millennials should all be hanging out and doing all the same things and listening to Drake and playing video games and posting on Snapchat.

They’re not all the same. They’re different.

Similar demographics do not mean similar psychographics do not mean the same needs, wants, dreams, and aspirations.

Don’t fall for the proxy trap.