Because it’s still human to human

in the rush to embrace AI tools, it’s easy for marketers to lose sight of what advertising is truly about—building trust, evoking emotion, and connecting with consumers.

AI can help advertisers generate content faster, cheaper, and at a greater scale than before. But volume alone doesn’t make ads remarkable. As Mirella Crespi, founder of the agency Creative Milkshake reminds us, “The goal isn’t just to make ads faster—it’s to make people feel something.”

Accelerate, not replace. Free up your time for your mind.

via Motion (Authenticity Renaissance card)