Trust has always been tricky in digital marketing. Building it in a post-AI world only more so.

All the video tips talk about hooking attention ASAFP. But when should you pitch your product?

On that front, short form is becoming long form:

“We’re seeing a trend where some ads are starting to introduce the product much later—like after 40 or even 50 seconds—focusing instead on education upfront. This wasn’t something we saw a year ago,” Chaimovski notes.

via Motion (Education Advantage card)