The nag factor (the tendency of kids to relentlessly beg their parents for purchases”) is back and better than ever:

A recent Horizon Media study found that 77 percent of millennial parents agree that “my child/children are more influential in determining purchases than I was to my parents.” Gen Alpha is emerging as the Chief Procurement Officer for the modern household.

The digital first media landscape has transformed the options here. It’s no longer G.I. Joe commercials during cartoons.

via Observer