Memes, trends, virality seeking behavior. It all works a lot like making a Hollywood blockbuster: follow the formula.
We’re living through the reign of Template Chic: a global style consensus built on recycling the last thing that worked. Not because people don’t care, but because the industry stopped asking them to.
AI can both accelerate and steer this trend. So…
the best brands resist this erosion. They speak with clarity, even if softly. They don’t design for consensus. They design for conviction. They trust the audience to catch up, or not.