Infinite content + copycatting + channels everywhere

Is not an equation for connecting the dots—at least when it comes to people paying attention to your brand and messaging.

if you’re telling a different story in multiple places, they might as well just be different companies, completely different stories, because the consumers aren’t going to make the connection by themselves.

-Marcus Johnson

Brands are stories. Your marketing should be like Dickens serials, not Infinite Jest.

Connect the dots for your audience.

via Behind the Numbers podcast