People want to be part of the in crowd, but each person’s in crowd is different.
When one or two friends start talking about something we can probably still get away with ignoring it. But when it’s more than that, our worst fear is being left out and lonely…so we have to check it out. Maybe because we’ll like it too…but definitely so we look smart next time it comes up.
You don’t need to reach everyone, just the ones that will talk about it.