Zuck’s dream of fully automated ad platform is starting to come true

Meta said that nearly two million advertisers are now using GenAI video generation tools. That’s about 20% of Meta’s entire advertiser base based on the latest available estimates.

I do think it was really telling that Zuckerberg was careful to say that these tools are the most valuable for small and medium-sized businesses and that agencies will continue to play an important role with big brands.

This will continue to bifurcate between those with big budgets and those without.

via Jasmine Enberg on Behind the Numbers