Crafting your narrative can create an irresistible draw for some because words affect emotions, which leads to a response. The right words can attract the perfect candidates… But be cautious, as the wrong words could put off your ideal match.

Marketing is the process of creating and sharing a narrative about your brand and offer. Attracting customers that are interested in the narrative and, eventually, want to help co-create it.

from Do Recruit by Khalilah Olokunola 📚