Treat Every Email Like a Brand Billboard

Every element (from fonts to whitespace) reinforces brand identity.

“Email is brand. Make every inbox touchpoint intentional.”

Why it works: Long-term engagement > short-term CTR spikes.

Love this sentiment, though I’d edit it a bit:

Treat Every Message Like a Brand Billboard
Every element (from fonts to whitespace) reinforces brand identity.
“Messaging is brand. Make every inbox touchpoint intentional.”

Every interaction with your brand is building up or chipping away at the perception of your brand in the customer’s mind.

via DTC