Science Says a logo icon related to your offering is rated “more positively, authentic and warm, regardless of how much they liked the logos' visuals.”

Why?

Descriptive logos are easier to process so we immediately understand what the brand is about.

They also help us more easily associate the brand with the product.

This makes us think the brand is more honest and transparent.

I wonder how this will change post-AI image generation. Will unrelated icons become a signifier of human input? Are LLMs better at non-obvious icon development?