Not sure how accurate this insight into Meta’s ad algorithm is, but it’s still helpful to think through.

The 15-Second Framework:
• 0-3 sec: Hook
• 3-5 sec: Value prop
• 5-8 sec: Benefits
• 8-15 sec: Problem/Solution

I’d make that the 16 second framework and extend the Value Prop or Benefits if needed. Use ThruPlays to your advantage.

What Meta’s AI actually sees:
→ Setting = income level
→ Person = demographic
→ Language = education
→ Problem = life stage
→ Music = cultural signals
→ Colors = emotional state

Computer vision + sentiment analysis + trove of behavior data