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Oct 8, 2025 ∞

Consumer confidence dipped

Income-based splintering continues

Luxury shoppers are feeling good

Jobs numbers aren’t great

And it’s beginning to look a lot like an expensive holiday season

Prices / inflation are top of mind for almost everyone &

A higher income doesn’t necessarily mean less concern over rising prices.

Best guess: total holiday spend may be relatively stable with past years, but purchase volume will be down.
Basically: less stuff for the same spend.


Because marketing is more than advertising, it's pretty much everything. But it's also not that serious. And curiosity is the most important ingredient.

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