If you’re in retail / ecomm, this will feel accurate:

We’re in the middle of a weird under-advertised fall Prime Day. But we’re also preparing for BFCM, so it’s an awkward time to scale spend.

Conversion performance is dropping off, but that’s only because people know Black Friday is coming.

Parents are also getting a new toy catalog each week.

Discretionary funds are either going to unplanned Prime Day Expanded Universe purchases or getting earmarked for later holiday shopping.

(UX tip: don’t ship a catalog and not have some items on your site, Amazon.)

via Northbeam