If you’re Coca-Cola, people aren’t looking for New Coke.
If you’re Jones Soda, people aren’t looking for a Coke clone.

Ohio State is a story when it doesn’t win, not when it lives up to all the advanced billing. The Buckeyes chug along, replacing bastions of NFL talent with a fresh cast, year after year.

Indiana is still a story because we couldn’t have seen this coming. Indiana is a surprise. Indiana is new.

It’s important to remember what your customers want from you.

Attention can be a trap. Especially if people want comfort and familiarity.

via ESPN