Google is continuing its transformation to Meta Ads:

• View-Through Conversion Optimization: “You can now improve upper-funnel results by letting Google Ads optimize for conversions driven by ad views, not just clicks.”
• Story Image Ads in PMax: “Performance Max campaigns now support vertical 9:16 image ads”

The agents are coming: Open Source Google Ads API MCP Server

The Model Context Protocol (MCP) is the open standard that allows Large Language Models (LLMs), like Google Gemini, to connect with and act upon external data sources and applications. By releasing an MCP Server specifically for the Google Ads API, we are making it possible for any MCP-compatible AI application to understand and analyze advertising campaigns through natural language.

(If you don’t know what any of that means, you’re fine.)

Old news at this point, but Google is trying to toss some pennies at the publishers that took a traffic hit after its AI glow up with Offerwall:

Offerwall lets publishers give their sites’ readers a variety of ways to access their content, including through options like micropayments, taking surveys, watching ads, and more.

Getting a lot of spam from PMax?
Block app placements: tools > content suitability > excluded placements