I like these 6 searcher archetypes from Yext:

• The Creator: Uses AI for ideation and content generation.
• The Explorer: Relies on AI to go deep, discover, and expand.
• The Price Shopper: Seeks deals, comparisons, and quick decisions.
• The Social Proof Seeker: Prioritizes reviews and recommendations.
• The Traditionalist: Trusts conventional engines for structured, factual answers.
• The Accidental Searcher: Starts from social or passive browsing, then acts.

The Traditionalist is older while the Accidental Searcher is younger.

How does your audience discover?