AppLovin’s ad targeting signals aren’t unique, but sometimes it’s good to get a reminder about what plays a role:

factors like:

• Advertising ID (IDFA or GAID);
• Vendor IDs (IDFV);
• IP Address;
• App Set IDs;
• Device make, model, carrier and operating system;
• Screen size and orientation, audio volume, battery and memory usage;
• Name and properties of the mobile application showing the ad;
• The country, time zone, and locale settings of the device;
• Network connection type and speed;
• Internet browser user-agent;
• Browsing behavior and search and purchasing histories;
• Previous interactions with ads served by AppLovin, with our advertising partners, or merchant partners’ websites and advertisements.