Replace “music” with “marketing,” the idea’s still sound.

And this nugget is perfect for thinking about your messaging:

every part has to be really, not necessarily catchy, but something about it that draws you in, and they all work against each other rhythmically.

You build a song with your touchpoints. Each moment and message doesn’t need to be the hook, the sing-along, the hit. But they need to work together to create a cohesive whole. They support and enhance each other. The collective causes movement.

via Song Exploder