Love this Why People Buy pyramid.

It aligns with a messaging framework I like to use for clients.

The best marketing has messaging for each level, acknowledging that people are looking for different things at different times.

Developing this for your brand would not be a waste of time.

Scheafer’s Why People Buy pyramid graphic. It says: Consumer psychology framework that categorizes purchasing motivations into four levels:&10;1) Basic Needs&10;2) Emotional Value&10;3) Personal Growth&10;4) Social Impact.&10;It explains why consumers choose food products.&10;Ranging from basic needs like taste and convenience to deeper drivers like nostalgia, health transformation, and ethical values. This structured approach helps brands align their messaging and marketing strategies with the true reasons behind consumer behavior. With examples in a pyramid graphic for each level. Examples, basic = reduces effort, emotional = nostaliga, growth = personal identity, impact = beyond self