Discovery is no longer a search engine activity. And for many users, social is becoming the internet (AOL 2.0?).

When asked which were their main sources of website traffic, SMBs named social media (64%) more often than even SEO (52%).

In fact, 35% of small businesses operating without a website said that the traffic and leads they get from social (and other platforms like marketplaces) are the primary reason they don’t plan on launching one.

Beware building on rented land.

Technicality monster argument, everything is a search engine now so all content has SEO.

via Wordstream