Google pushed hard into AI-in-search, but has (reportedly) scaled that back a bit. This is after the zero click revolution, of course.

Now it seems like maybe Big G is figuring out there is a middle ground where humans like to be. Clicking and exploring, but not having to do all the filtering work themselves (especially in a post-SEO hellscape).

Google recently rolled out “read more” links in Google search results, which appear at the end of the snippet’s description. When you click on the read more link, you are anchored down to a specific portion of the web page that you clicked on.

Or maybe this is just wishful thinking.

via Search Engine Land