Meta clearly wants to own the new hardware platform: glasses.

Really, really badly.

But what if Snap’s Spectacles make more sense?

Whereas Snap, which has really begun leaning into its identity as a messaging platform more than a social network, is really going to, I think put communication and sharing of communication between users at the heart of Spectacles and that is going to, I think, give it a purchase in a way that the Meta’s Ray-Bans have not.

Meta’s apps are much more about consumption these days, how do glasses integrate with that paradigm?

via EMARKETER