What story is your industry based on?

The most fascinating part of the study on 400 books is that almost every popular diet follows the same narrative formula. The scientist calls it a modern “Fall of Man” story.

It goes like this:
Step 1: Once, humans were healthy.

Step 2: Then something corrupted us — modern food, processed ingredients, industrial agriculture, seed oils, something.

Step 3: But if you follow these rules, you can return to that pure, uncorrupted state.

Should your story go with or against the grain?

Bottled water = plastic
Fiji ✅
Liquid Death ❎

via The Pump Club