Reddit Isn’t a Traffic Source Anymore. It’s a Search Engine.

This is the change happening with all platforms. Everything is a search and discovery engine now.

Specific to Reddit:

Reddit is no longer just a ranking factor inside Google. It’s becoming the destination where buying decisions are researched and finalized, and because Reddit content is now one of the most-cited sources in AI answers.

Don’t ask where your Google traffic is going.
Ask where your traffic is coming from now.
And where it should be coming from.

via Viral Shorts