storytelling becomes the currency of branding

We are a storytelling species, and engaging narratives are the hardest things for AI to recreate in the branding process.

What does your shiny logo mean?
What do you stand for? What are you made of?
Why should people care? (or, as Joe Mazzulla says, nobody cares)

Have a story.

And if you don’t, you better start making one.

via Future Party