Brand is the new Hansel (so hot right now)

The brands wining today are those that are firmly rooted in the fundamentals of meaningful difference and are five times more likely to grow penetration than their competitors.

The blueprint for success has not changed. Build a brand consumers find meaningfully different, and the next platform shift becomes an opportunity rather than a threat.

The value of brand compounds over time.

The best time to start building a brand was 1 / 5 / 10 / 20 years ago. The second best time to start is today.

via Kantar