Sounds Profitable research roundup
79% of U.K. podcast listeners recall an ad they heard in the past week
Podcasts have overtaken TV for the 34 and under UK set. 35-54s have “incorporated podcasting into their lives at a deeper level than any other age group”
[US] audio advertising lifts core brand metrics: +22 points in unaided ad recall among in-market consumers, +5 in favorability, +6 in search intent, and +5 in purchase intent
(long-form host-read even more)
those who consume podcasts have a higher ratio of corporate decision-makers
Put podcasts in your plan
