Don’t play coy.
Say what you are (as you see it).
We live in a 6 seconds or less world, don’t waste seconds (or minutes (or, god forbid, days / weeks / months)) making your customer work to categorize you.

Don’t play coy.
Say what you are (as you see it).
We live in a 6 seconds or less world, don’t waste seconds (or minutes (or, god forbid, days / weeks / months)) making your customer work to categorize you.