AI
This mission “for the benefit of humanity” is incomprehensible. It’s like “don’t be evil” or “zombie flam brittlewurst,” which is a phrase I’ve just made up literally on the spot. It doesn’t make any sense. It’s impossible to run an organization against that because it’s not measurable.
There’s messaging that sounds good.
And there’s messaging that has substance.
The goal is the intersection.
A well-crafted message with meaning that is memorable for the audience it’s written for.
Chatbots are hot like Hansel (again)
ByteDance, the Chinese owner of TikTok, is working on an open platform that will allow users to create their own chatbots, as the company races to catch up in generative artificial intelligence (AI) amid fierce competition that kicked off with last year’s launch of ChatGPT.
The “bot development platform” will be launched as a public beta by the end of the month
The OpenAI carnival did give us marketers an early holiday gift, a reminder:
In today’s world, the story matters. You’ll either tell your story or your story will get told for you.
Being able to tell your story before someone else tells it is so important.
Who is telling yours?
(Letting the customers tell it is not a bad thing, as long as their story matches yours (or is close enough))
Ah yes, of course. Makes total sense. Only logical end point.
We have reached an agreement in principle for Sam Altman to return to OpenAI as CEO with a new initial board of Bret Taylor (Chair), Larry Summers, and Adam D'Angelo.
— OpenAI (@OpenAI) November 22, 2023
We are collaborating to figure out the details. Thank you so much for your patience through this.
If you don’t feel like spending your Thanksgiving arguing about gag orders or OpenAI or Fed rates, I got you covered.
Argue about how generations are garbage instead!
Long story short: they’re inexact buckets that have come to be used as shorthand.
From a marketing perspective: ditch generations as audience definitions and use actual words with actual meanings.
Do the work. Know your audience.
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In light of That OpenAI Thing, this was a timely post.
a reasonable consensus of experts on NPOs [non-profit organizations] agrees that their governance is generally abysmal
This OpenAI stuff is a cluster.
The AI race is fast and furious right now. The board’s decision may be the equivalent of a massive in-season superstar trade in sports.
Microsoft could be poised to take the lead while OpenAI could become an also ran or small research shop.
🤯
OpenAI announces leadership transition
The board of directors of OpenAI, Inc., the 501(c)(3) that acts as the overall governing body for all OpenAI activities, today announced that Sam Altman will depart as CEO and leave the board of directors.
But what does this mean?
Mr. Altman’s departure follows a deliberative review process by the board, which concluded that he was not consistently candid in his communications with the board, hindering its ability to exercise its responsibilities. The board no longer has confidence in his ability to continue leading OpenAI.
The OpenAI as platform company era has begun.
GPTs are a new way for anyone to create a tailored version of ChatGPT to be more helpful in their daily life, at specific tasks, at work, or at home—and then share that creation with others.
Anyone can easily build their own GPT—no coding is required. You can make them for yourself, just for your company’s internal use, or for everyone.
GPT Store coming soon. And maybe a phone (a Jony Ive collab)?
The Apple Playbook is in full effect.