AI

    SEO approach for blog content from David CH of SaaSPad.co (YouTube link):

    Write like ChatGPT

    Not style or tone, but format.

    Intro paragraph followed by bullet point list. Mix in tables, charts, media, etc.

    No more novellas with unnecessary info (aka recipe posts).

    Provide value and make it easy.


    it’s teaming up with OpenAI to add the startup’s technology to iOS 18, the next version of the iPhone’s software

    Sounds like OpenAI won the gig (Google always felt like a weird choice based on platform competition and default search payola scrutiny).

    Now Apple gets to enter the consumer AI fray and establish a connection with its hardware platform while continuing to develop its edge differentiation and outsourcing hallucinatory reputational risk to someone else.

    via Bloomberg (via @manton)


    A year ago, Google said that it believed AI was the future of search. That future is apparently here: Google is starting to roll out “AI Overviews,” previously known as the Search Generative Experience, or SGE, to users in the US and soon around the world. Pretty soon, billions of Google users will see an AI-generated summary at the top of many of their search results.

    How does this impact your ad strategy?

    via The Verge


    Another Podcast’s episode Google Gemini and AI bias unpacks the weights and training data stuff I briefly mentioned yesterday.

    Hidden patterns in data and models as bias amplifiers.

    Also the excellent quote “the fake is in the caption,” because what is a prompt but a caption for a future image?


    What happens when the usual forms of human-computer interface get disrupted?

    OpenAI is working on AI agents that take over your mouse and keyboard, performing the tasks in real time.

    • One would complete complex tasks on your device like creating a spreadsheet from a document of information or filling out your tax forms.
    • The second agent would take on web-based tasks like curating data from different sites (similar to Perplexity or Arc Browser), booking flights and hotels, or even building travel itineraries.

    The groundwork has been laid, AI could be the accelerant.

    via The Future Party


    Quick Hit Google Bits

    Google Analytics 4 launches new trend detection insight

    trend change detection focuses on slower changes happening over a longer time. This gives users a detailed view of data changes, making it a useful tool to spot both quick and long-term trends.

    GA4 is introducing two dedicated spaces – one for marketers to track and analyze campaigns, and another for behavioral insights.

    • The Reports section provides insights into how users engage with your websites and apps so you can improve your product and user experience.
    • The Advertising section will become the hub to monitor and analyze your campaigns whether you’re a publisher or an advertiser.

    Reddit signs AI content licensing deal with Google

    reportedly paying Reddit $60 million per year to train its artificial intelligence models (e.g., Gemini).


    I’m turning into a Google bear 🐻

    An antitrust trial this fall

    Shedding services

    Competition from OpenAI: Develops Web Search Product in Challenge to Google

    Arc Search getting buzz (I’ve used it & can easily see this being a glimpse of search’s future)

    & now Nvidia passes Google’s market cap


    I knew Google paid Apple a lot for default search engine status, but seeing it put this way was still crazy:

    Google pays Apple Inc. 36% of the revenue it earns from search advertising made through the Safari browser

    This is why everyone (Amazon, Google, Meta, Microsoft, OpenAI) wants a hardware platform. They want to own the access point, because value accrues there.

    Defaults are powerful. And the device can set the defaults.


    This mission “for the benefit of humanity” is incomprehensible. It’s like “don’t be evil” or “zombie flam brittlewurst,” which is a phrase I’ve just made up literally on the spot. It doesn’t make any sense. It’s impossible to run an organization against that because it’s not measurable.

    -Azeem Azhar

    There’s messaging that sounds good.
    And there’s messaging that has substance.

    The goal is the intersection.
    A well-crafted message with meaning that is memorable for the audience it’s written for.

    Venn diagram with one circle “sounds good” and one “has substance”. The intersection is messaging magic: well-crafted, memorable, meaningful

    Chatbots are hot like Hansel (again)

    ByteDance, the Chinese owner of TikTok, is working on an open platform that will allow users to create their own chatbots, as the company races to catch up in generative artificial intelligence (AI) amid fierce competition that kicked off with last year’s launch of ChatGPT.

    The “bot development platform” will be launched as a public beta by the end of the month

    via South China Morning Post


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