Ambient Computing

    Apple is bringing in the big guns to power Siri: now with AI!

    OpenAI and Jony Ive are thinking screen-free.

    Google and Perplexity are powering assistants elsewhere.

    Smart glasses are spilling from every nook and cranny.

    As the ambient computing future draws nearer, what does your brand sound like?


    This Exponential View episode is worth a listen as a quick overview of the current tech inflection points, like:

    • the AI layer upending the current ad funded model of the “open” internet
    • why we should approach AI model advancements with optimism

    But this is the big one for me:

    It”s no longer about phones. It’s about ambient computing.

    Ambient, invisible computing

    I started writing about this way back in 2020, this will be the biggest marketing shift of the era.

    Apple’s liquid glass is the public facing beginning of this shift (for them).


    Does Meta have its long-desired hardware platform? Or at least the start of it?

    It’s extended the contract with the Ray-Ban parent company for more years of smart glasses collaboration.

    Now, according to Bloomberg, Oakley is joining the crew.

    Plus…

    Company resumes work on smartwatch and develops AirPods rival

    First real AR glasses, dubbed ‘Artemis,’ are planned for 2027

    The question used to be: what will replace the smartphone?

    But the path now seems to be to replace the interface and turn the smartphone into a personal, portable server for ambient computing peripherals and AI features.


    2025: rise of the smartglasses?

    Halliday Glasses have boarded the smart spectacles hype train, featuring “proactive” AI assistance and a near-eye display that shows information directly in the user’s field of view.

    The display appears as a 3.5-inch screen in the upper-right corner of the user’s view with minimal obstruction

    The near-eye display is supported on both prescription lenses and if no lens is used at all. The displayed information isn’t visible to other people and can be controlled using either voice commands, frame interface controls, or a ring that features a built-in trackpad.

    The number of in-optics display announcements is accelerating.


    Soliddd’s scientifically formulated and user-tested virtual reality smartglasses are lightweight and feel like normal eyeglasses. SolidddVision provides the first true vision correction—and, indeed, sight restoration for those living with vision loss due to macular degeneration.

    The smartglasses use Soliddd’s unique and proprietary lens arrays, which resemble a fly’s eye, to project multiple separate images to the areas of the retina that are not damaged. This allows the brain to naturally construct stereopsis (the making of a 3D image in the brain) and a single full-field image with good acuity that feels like normal, in-focus sight.

    We’ve already hit the point of wearable-tech-as-health-improvement-device with glasses.


Older Posts →