Aphorisms for Curious Marketers

Aug 9, 2026 ∞

What stays internal?
What stays in the inner circle?
What gets shared wide?

Aug 1, 2026 ∞

But what if you focused?

Jul 30, 2026 ∞

Things can look great on paper. But paper isn’t reality.

The longer something is just on paper, the less you’re learning.

As Jaylen Brown said, throw the ball up.

Jul 24, 2026 ∞

Sometimes you don’t need to strategize or analyze or “dig in and ideate a plan.”

Sometimes you just need to put your head down and grind.

Ideas without execution are like opinions; everyone has them and few people care.

Jul 18, 2026 ∞

What loop is your marketing stuck in?
What groove should you be locked in?

Jul 13, 2026 ∞

~~When seeking to change or improve performance, the common default is addition.~~

Mention more selling points. Launch more products. Add more colors. Create more ads.

More. More. More.

But the more might be the problem.

In plants, pruning leads to growth.

~~Focus. Simplify. Double down.~~ Subtract

Jul 12, 2026 ∞

Sometimes you don’t need to change your message…

You just

need

tochangethe

cadence
&

s p a c e

Jun 17, 2026 ∞

Narrow the focus

Jun 8, 2026 ∞

Ignoring factors just because they’re outside your control doesn’t lessen or erase their impact.

Jun 7, 2026 ∞

Subtract to highlight 📍