Genres, like generations, are garbage.
food podcasts account for less than 1% of mentions of food delivery companies. Yet food podcasts were receiving roughly half of the ad spend from food delivery brands. That’s a fundamental mismatch.
Why? Because delivery is not a food passion behavior. Delivery is a time-management solution.
Why over what.
Matching industry to genre is the lazy route.
Matching solution to mindset is the way.
More from the CEO:
The question for any brand is: do you want to participate in the conversation that’s already happening about you, or not?