Attention & Creative
Pick a gif or a meme.
Reverse engineer it into an on-brand ad.
Will it work?
No clue, but it got you thinking differently.
People are looking for alternatives to screen-based experiences.
Log off. Tune in. Show up.
You got to think more about how can you design a space that people will remember as opposed to one that they just want to be photographed in.
People are the reason.
The experiences I remember the most in retail are when a salesperson interacts with me.
Experience is the product.
The spectacle is a one-time draw. The circus travelled.
Spectacle gets people in the door.
Experience gets you remembered.
There are five keys to a good podcast trailer. And they work for any messaging:
energy,
show-name recall,
topic clarity,
ease of understanding
and authenticity
Pair this with the research owning flaws and being open to feedback improves outcomes and you’ve got a solid brief foundation.
How many of these does your messaging check off?
It’s not just purchases consumers are getting more deliberate about
audiences’ shrinking attention span is a myth…consumers are instead making deliberate choices about where to direct their attention. People still devote hours to podcasts, newsletters, documentaries, and long-form video when genuinely interested. What’s changed is how ruthlessly they filter everything else. … consumers don’t reward content for being brief, they reward it when they believe they’ll get something valuable in return.
People have more choice and control than ever. Why should they choose you?