Attention & Creative
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It’s not just purchases consumers are getting more deliberate about
audiences’ shrinking attention span is a myth…consumers are instead making deliberate choices about where to direct their attention. People still devote hours to podcasts, newsletters, documentaries, and long-form video when genuinely interested. What’s changed is how ruthlessly they filter everything else. … consumers don’t reward content for being brief, they reward it when they believe they’ll get something valuable in return.
People have more choice and control than ever. Why should they choose you?