People are looking for alternatives to screen-based experiences.

Log off. Tune in. Show up.

You got to think more about how can you design a space that people will remember as opposed to one that they just want to be photographed in.

People are the reason.

The experiences I remember the most in retail are when a salesperson interacts with me.

Experience is the product.

The spectacle is a one-time draw. The circus travelled.

Spectacle gets people in the door.
Experience gets you remembered.