Grimoire
Don’t give up on an idea if the first try isn’t a success (and make sure you know what “success” is beforehand).
Test variations of each piece of the rollout puzzle to rule out a failure of execution.
Would you rather give up on a good idea too soon or spend extra time only to prove it won’t work?
Yes, moving the goalposts can be a trap.
But installing them with concrete isn’t what makes them useful.
What are you actually selling?
Every market has a low cost provider. They’re selling savings.
For everyone else, what else is being sold that fills the price gap?
A price is a story.
Are you telling the one you think you are?
What would you teach a junior person in your role?
What’s your defining belief or differentiating idea about what it is that you do?
What is your signature?
Yes this is a silly World Cup meme tweet.
But also yes this is a great line:
Some prices are not prices. They are promises.
What promises are you making?