Grimoire
Pick a gif or a meme.
Reverse engineer it into an on-brand ad.
Will it work?
No clue, but it got you thinking differently.
People are looking for alternatives to screen-based experiences.
Log off. Tune in. Show up.
You got to think more about how can you design a space that people will remember as opposed to one that they just want to be photographed in.
People are the reason.
The experiences I remember the most in retail are when a salesperson interacts with me.
Experience is the product.
The spectacle is a one-time draw. The circus travelled.
Spectacle gets people in the door.
Experience gets you remembered.
Don’t give up on an idea if the first try isn’t a success (and make sure you know what “success” is beforehand).
Test variations of each piece of the rollout puzzle to rule out a failure of execution.
Would you rather give up on a good idea too soon or spend extra time only to prove it won’t work?
Yes, moving the goalposts can be a trap.
But installing them with concrete isn’t what makes them useful.
What are you actually selling?
Every market has a low cost provider. They’re selling savings.
For everyone else, what else is being sold that fills the price gap?
A price is a story.
Are you telling the one you think you are?
What would you teach a junior person in your role?
What’s your defining belief or differentiating idea about what it is that you do?
What is your signature?