Grimoire
- What does the other party want?
- What are its values?
- What are its goals?
- What does it consider results?
∞
Yes this is a silly World Cup meme tweet.
But also yes this is a great line:
Some prices are not prices. They are promises.
What promises are you making?
∞
These four questions for management from Peter Drucker work just as well when you ask them about clients and customers:
How would your clients or customers answer those questions?
How does your product or service align with those answers?