GA4
Want to know which traffic sources and mediums are driving what kind of metrics and engagement in GA4 but not sure where to look? You need the session source / medium breakdown in the traffic acquisition report.
Let’s dive in 👇
Looks like Google realized Signals-based thresholding was annoying to everyone:
Google signals will be removed from the reporting identity on February 12, 2024. This change will apply to all of your Google Analytics 4 properties and will only affect reporting features. Google Analytics will still collect Google signals, when enabled, to be used in demographics and interests reporting. Google signals will also still support audience and conversion use cases, like remarketing and conversion optimization in linked Google advertising products.
🚨 GA4 Error Warning
Starting on (roughly) November 30, some UTM data has stopped populating in GA4.
I can’t see anything more granular than campaign level data from my UTM tags. A friend reports the same issue.
It appears the Google team is working on a fix.
A nice guide from Search Engine Land for the GA4 crowd.
Setting up event parameters in GA4: Everything you need to know / Learn how to set up event parameters in Google Analytics 4 for a deeper understanding of user actions and effective data interpretation.
Slowly getting more regex in GA4 🎉
One of the (if not THE) biggest adjustments Google Analytics users need to make in the GA4 transition is realizing the prior version was fully realized by the time it sunset. The new version is being built as we use it.
(The Explore tab is still better.)