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self-upgrade tools are also rolling out now to easily upgrade Dynamic Search Ads (DSA) campaigns and Google Display campaigns to Performance Max.
Feels like two more plots were just reserved in the Google graveyard.
Google: Boost your Search and Display results in Performance Max campaigns - Google Ads Help
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Notice a Perspectives filter at the top of Google lately?
“Tap the filter, and you’ll exclusively see long- and short-form videos, images and written posts that people have shared on discussion boards, Q&A sites and social media platforms.”
Could Google Seatch reach surpass on-platform reach for brand social content with this?
Google: Learn from others’ experiences with more perspectives on Search