- Single headline responsive search ads
- Changes to account-level automated assets
Seemed like Google wanted to be a platform for everything you might need to do on the web. (Which meant more vectors for data collection to fuel the revenue generator: ads.)
Now it is starting to replace Big G products with third-party integrations (Search cache, A/B testing).
Is it now Microsoft?
Google Search’s cache links are officially being retired
Google claims it’s less necessary now that internet reliability has improved.
Google is a cloud computing company. One with a robust PR department that likes to make everything a societal positive. One that needs to find profit, fast.
How do you increase cloud capacity without increasing hardware costs? You delete a bunch of stuff taking up space. Like Search cache. Or Universal Analytics data (148 days until deletion).
What will fill this space?
I’m sure some will be whatever paying customers put there. It mostly, AI.
Asked: Test or beta?
Answered: Google has now rolled out campaign level headlines and descriptions.
You can now have the option to associate up to three headlines and two descriptions at the campaign level. “If you need to show these assets during a specific time period, such as a sale, you’ll be able to schedule specific start and end dates for them.
Also:
Create Google search ads, with AI!
The conversational experience enables advertisers to generate relevant ad content, including creative and keywords, from a website URL.
You may have heard the Google Ads rule of thumb that you need 30 conversions before changing your bid strategy to Maximize Conversions. That’s not entirely true.
Max conversions can work on fewer than that. Target CPA or Target ROAS on the other hand, wait for 30.
per a Google Ads rep
Test or beta? Who knows, but hopefully it’s a toy we all get.
Google is toying with campaign-level headlines and descriptions.
This is all “as seen on LinkedIn,” but looks like you can add up to 3 headlines & 2 descriptions to an entire campaign and set on-off dates. Perfect for promos.
Google Ads match types:
Exact Match is really phrase match
Phrase Match is really broad match
Broad Match is really garbage
Instacart is an advertising platform that dabbles in grocery delivery, just in time for the Retail Media Renaissance
From Bloomberg:
Instacart will show advertisements on the high-tech shopping carts [which include self-checkout and are equipped with cameras and sensors to detect items] it sells to grocery stores
& a Google Shopping Ads partnership:
powered by Instacart’s first-party retail media data and closed-loop insights, to reach high-intent consumers searching on Google and get their products into consumers’ hands in as fast as an hour.