- Protected Audiences (formerly FLEDGE & who knows how many other acronyms)
- Enhanced conversions
- Consent Mode (not new, but more important)
YouTube—the unofficial king of podcasts—is coming for the crown.
If you’re a podcast creator, you can use YouTube Studio to upload your podcasts to YouTube through an RSS feed.
via Google
About that Google kicking cookies to the curb thing…
Google is phasing out third-party cookies this fall, but some sites will be able to temporarily re-enable them until the year end.
via MarTech
It’s GA4 all over again
🍪 ☠️
The day has come, with Google activating the first stage of its cookie-removal strategy today [January 4]
via SocialMediaToday
I’ve heard many references to the
incentive misalignment that we see on Google where what the user needs is traded off against what the advertiser needs and the experience is compromised
Lately. Not sure if the rise in frequency is because of the anti-trust trial or because LLM chat interfaces have shown a 10 blue links alternative.
this quote from Azeem Azhar
Called “Active Listening,” CMG claims the capability can identify potential customers “based on casual conversations in real time.”
I got the pitch 404 Media mentions via a client, but I’m skeptical.
I don’t see Amazon & Google selling smart speaker convo data when they make piles of money off advertising.
I think this would be tough to pull off on iOS devices (but someone with more knowledge of the SDKs would be better to ask).
Smart TVs are a lawless frontier, so sure.
I would think most of this data is from Cox Media property apps on Android devices.
Or maybe I’m thinking wishfully.
🚫🍪
On January 4, we’ll begin testing Tracking Protection, a new feature that limits cross-site tracking by restricting website access to third-party cookies by default. We’ll roll this out to 1% of Chrome users globally, a key milestone in our Privacy Sandbox initiative to phase out third-party cookies for everyone in the second half of 2024
Google is killing the cookie (for real this time!)
The cookie is about to actually crumble
This is one of the biggest things I’ve taken away from recent Google search algo updates: topical relevance.
Write about topics related to your brand, don’t chase trends and clickbait.
Google is stupid. It’s not smart. It’s math. It’s counting things.
So it it’s counting more little leagues than it’s counting electrical distribution equipment, there you go: topical confusion.