- HubSpot
- Drip
- Google Ads
- Google Display Ads
- Instagram Ads
- MailChimp
- Adobe Marketo
- Microsoft Ads
- Yandex
- & more!
X (Twitter) is desperate for money since Elon has been scaring off advertisers. If you can’t get paid directly, why not get that money indirectly? (Deception fits the current playbook perfectly.)
Enter: Google Display Network
advertisers will be able to tap into the X home feed inventory through Google Ads Display campaigns
Potentially more importantly for you, you can exclude the placement.
🎉🎉🎉
If you’ve enabled Google Signals for your property, simply disable “Include Google Signals in Reporting Identity” on the Admin’s Data Collection page.
Turning this option off helps to minimize data thresholding if your property uses Belnded or Observed reporting identity.
via MarTech
Apple has all the pieces for it’s own search engine. It just needs the appetite to give up $8B in guaranteed money from Google each year.
AI might be the catalyst. Models are built on data, and big companies aren’t going to want to share. (Plus, any antitrust action may make Big G less likely to shell out.)
Think about a Spotlight search experience built on full, cross-app/web indices and connections to various inputs types with a chat-like interface. All built on Apple’s privacy reputation. (And Apple’s adtech stack, of course.)
Google is on trial.
AI will reinvent search behavior.
Social is closing off, going private, and decentralizing (yeah, confusing).
Cookies will be naught but crumbs.
Apple is still trying to build an ad empire.
The digital ad duopoly has already been disrupted. Looking like that was just the start.
Here’s a fun attack vector
In practice, this means that bad actors are identifying websites that have an internal search function and are seen as trustworthy by Google — such as government, educational, and media websites — and putting in searches for things like “buy cocaine,” along with Telegram handles or a website address.
A change to Google’s indexing means your site search may be used as a webpage generator by bad actors. 🙃
Remember, drugs are sold in gas stations and fentanyl is in everything
The era of subsidizing subscriber numbers in a free money, growth-before-everything-else market is over. Streaming TV is is now cable and it will be ad-supported (but you can pay your way out of ads).
Amazon aims to show ‘meaningfully fewer ads’ than traditional TV or rival streaming platforms. An ad-free option will be available for an additional $2.99 per month.
TV has been fully unbundled. Which means it’s time to start bundling again.
I put Amazon, Apple, Google, and Roku at the front of the pack of potential bundlers due to saturation and having existing streaming hardware platforms.
Remember that Apple announcement about removing link tracking in Safari (private browsing plus iMessage and Mail)?
It’s here!
It impacts:
UTMs survive.
Huh…
some TikTok users are now seeing a new prompt appear within their search results in the app, which includes a CTA to expand their search on Google.
I’m not sure if this is a “keep your enemies closer” play or a weird “we’re both under regulatory scrutiny so let’s team up” play.
I guess TikTok can use it to disclaim Chinese info control claims.
And Google can gain traction with the youths?