Hitting thresholding issues in GA4?
You can try turning off Google Signals, or changing your reporting identity to device based.
A heads up, Google Support’s official rec is to only switch when you are pulling a report and hitting a threshold. When done, switch it back to another option.
Exclusive: ChatGPT traffic slips again for third month in a row
Exclusive: this is irrelevant
AI like ChatGPT is a feature or tool, not a consumer app.
The goal isn’t for ChatGPT to become the next Google Search, it’s to become the next Amazon Web Services.
The post-cookie Chrome is just about ready, which means the officially death of third-party cookies is imminent.
Of course, many of Google’s planned replacements are still a bit controversial, so this should be fun for marketers.
Google Discovery Campaigns are becoming Demand Gen (Discovery + YouTube Shorts) starting in October:
Starting October through November 2023, your Discovery campaigns will be automatically upgraded to Demand Gen campaigns. Your Discovery campaign settings, budget, and historical performance statistics will automatically transfer to Demand Gen with identical or comparable functionality. You’ll receive a notification in your Google Ads account when your campaigns have been upgraded.