What you should also do if you’re a brand doing influencers, is run Google Ads. Because people will look at an influencers post, they won’t buy, and they will Google you. And you better be the top search result there so they click the Google ad and purchase.
I would say this applies to all forms of paid social efforts. Advertising is an ecosystem, not a silo.
Google Search app could soon introduce a new Notes feature
SEO angle: less room for your page on the results page
Social angle: Google still wants a social network, what if search is it?
AI angle: what a handy way to get more training data for LLMs
Google angle: clear sign that search is no longer a platform or a moat but a tool or feature that exists within something larger
A nice guide from Search Engine Land for the GA4 crowd.
Setting up event parameters in GA4: Everything you need to know / Learn how to set up event parameters in Google Analytics 4 for a deeper understanding of user actions and effective data interpretation.
More ads in more places: TikTok Search edition
Introducing the TikTok Search Ads Toggle
The Search Ads Toggle leverages advertisers' existing In-Feed Ad creative to serve ads alongside organic search results from relevant user queries.
With the Search Ads Toggle, brands can extend the reach of their campaigns to high-intent users who are seeking information relevant to their business, driving incremental engagement and revenue potential.
Remember, Google claims a good chunk of the youths turn to TikTok Search before Google for some query types.
Google and Meta are still the go-to duo for marketing spend.
Surprises to me in this chart: LinkedIn, Netflix, and Hulu.
The first is higher than I expected, #3 is a prime spot in this lineup. The other 2 show the growth of streaming ad platforms.
Prepare for increased auction pressure as needed.
